diff --git a/src/jakecharman/templates/main.html b/src/jakecharman/templates/main.html
index 3757e4c..7874f48 100644
--- a/src/jakecharman/templates/main.html
+++ b/src/jakecharman/templates/main.html
@@ -16,6 +16,12 @@
     <script src="/static/js/filter_projects.js"></script>
     <script src="/static/js/update_copyright.js"></script>
     <script src="https://challenges.cloudflare.com/turnstile/v0/api.js" async defer></script>
+    <!-- Privacy-friendly analytics by Plausible -->
+    <script async src="https://analytics.jakecharman.co.uk/js/pa-BBRBzeeo-AC_Nvfm4VWc9.js"></script>
+    <script>
+        window.plausible=window.plausible||function(){(plausible.q=plausible.q||[]).push(arguments)},plausible.init=plausible.init||function(i){plausible.o=i||{}};
+        plausible.init()
+    </script>
     <script async src="https://www.googletagmanager.com/gtag/js?id=G-6WMXXY0RL0"></script>
     <script src="https://cdnjs.cloudflare.com/ajax/libs/viewerjs/1.11.7/viewer.min.js" integrity="sha512-lZD0JiwhtP4UkFD1mc96NiTZ14L7MjyX5Khk8PMxJszXMLvu7kjq1sp4bb0tcL6MY+/4sIuiUxubOqoueHrW4w==" crossorigin="anonymous" referrerpolicy="no-referrer"></script>
     <script>